To: Gabrielle M. Pinon ([email protected])

Subject: Blogpost Submission Template

SW Blog	www.guthriegroup.com/blog
CRITICAL ELEMENTS	DESCRIPTION	ENTER BELOW
Blog Category	Equipment Reliability, Manufacturing, News, TGG Internal, Transactional
Shingo Guiding Principles Choose the principles that apply	Create Value for the Customer, Create Constancy of Purpose, Think Systemically, Focus on Process, Embrace Scientific Thinking, Flow & Pull Value, Assure Quality at the Source, Seek Perfection, Lead with Humility, Respect Every Individual
Supporting Principles Choose the principles that apply	Measure what Matters, Align Behaviors with Performance, Identify Cause & Effect Relationships, See Reality, Focus on Long-term, Align Systems, Align Strategy, Stabilize Processes, Rely on Data, Standardize Processes, Insist on Direct Observation, Focus on Value Stream, Keep it Simple & Visual, Identify and Eliminate Waste, Integrate Improvement with Work, Nurture Long-term Relationships, Empower & Involve Everyone, Develop People, Assure a Safe Environment
Craft a magnetic headline.	A great headline is your only chance to make a first impression on your reader. Make sure is promises a benefit
Open with a bang. Deliver the unique problem statement	Your first few sentences must capture the reader's imagination and pull them deeper into your content.
Use persuasive words. Be authentic.	Power words hold more sway over out decision making process than other. Understand why your chosen words are persuasive and use them in the context that make sense for your audience.
Write good sentences.	Your sentences don't have to be long; they just have to say the right things.
Insert killer bullet points.	Bullet points keep people reading your blog. Keep them short and to the point. You need bullet point to keep your post readable. They must combine brevity and promise
Create exquisite subheads.	Large blocks of text are inherently unfriendly to a reader's attention span. Subheads are mini-headlines that spell out a specific benefit to "sell" the reader on continuing to read
Tell a seductive story.	A good novel, movie, or TV series begins with a conflict, then amplifies that conflict so that life become miserable, and eventually ends with a satisfying resolution.
Choose an arresting image or graphic	Photograph: Make sure your images make an impact to the viewer upon seeing it the first time. The viewer’s eye should be drawn naturally to the subject of the image. Remember that there is nothing worse than a brilliant image of a fuzzy concept. Chart: Charts and graphs are an amazing visual tool to explain a concept to an audience. Since many people are more visual, seeing a graph or chart that represents the information can help people visualize the concept. Make your charts attractive with accurate information, make them incredibly simple. Design them without clutter or non-value added chart junk. Less ink is more.
Close with style.	Your close must call the reader to action. What can they immediately do to use this information. Tell them where to go to get more information. Leave a link directing them to next steps.

	Zack Guthrie, P.E. President GOW Executive Director (Guthrie Orphans & Widows)
	zackguthrie (SKYPE) 3859 Battleground Ave Suite 202 Greensboro, NC  27410 (336) 404-1828 www.guthriegroup.com www.gowministries.org
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